Jasmine Tookes Off-Duty Style: Effortless Elegance Defined

Jasmine Tookes has one of the cleanest off-duty wardrobes in the senior Angels group, and most of what makes it work is straightforward to identify once you stop looking at the runway pictures. The wardrobe is a Californian denim base, a minimal Manhattan layer, a small set of Brazilian-coastal pieces, and the activewear she co-designed herself through the JoJa brand. None of it relies on logo-heavy pieces. None of it changes much from year to year. That is the point.

This is the working profile of how the look is built.

The California denim base

Tookes grew up in Huntington Beach, California, and the off-duty wardrobe still leads with the kind of clothes that come out of a beach-town childhood. Vintage Levi's 501s and Re/Done reworks anchor the denim end. The tops are usually clean white tanks, fitted ribbed jersey from James Perse, and oversized button-downs borrowed from her husband's wardrobe. Footwear runs to flip-flops, Birkenstocks, and Common Projects Achilles sneakers in white or off-white.

She has been photographed in this combination, in mild seasonal variations, for over a decade. The Californian denim base is the foundation everything else is layered onto, and she has resisted updating it when the fashion press has tried to push her cohort toward more elaborate street looks.

The Manhattan minimalism layer

Her New York wardrobe is built around a smaller set of contemporary luxury brands. The Row, Khaite, and Toteme show up most often. Acne Studios for leather jackets. Saint Laurent for evening boots and the occasional tailored coat. Manolo Blahnik mules and The Row flats for the dressed-up end of casual.

The styling logic is one strong piece plus a clean base. A long Khaite coat with the Levi's. A Row knit with vintage denim. A Toteme blazer over a white tank. The Manhattan layer is where the wardrobe becomes legible as a working-model wardrobe rather than a beach-town one, and she has trained the photographers and stylists around her to expect this register from her without needing to be told.

For the wider profile of the working side of her career, our Jasmine Tookes workout routine profile covers the parallel fitness work that the wardrobe sits alongside.

The Brazilian-coastal element

Tookes is of mixed African American and Brazilian-Welsh heritage on her father's and mother's sides respectively, and the Brazilian-coastal vocabulary shows up in her vacation and weekend wardrobe. Tropic of C, the swimwear and resort label that her fellow Angel Candice Swanepoel co-founded in 2018, is one of the consistent sources for swimwear and beach pieces. Brazilian cotton dresses, light linen separates, and the kind of straw bag-and-sandal combination that has become a fixture of the Carbon Beach-to-Bahia summer rotation round out the resort end.

The marriage to Juan David Borrero in September 2021 added an Ecuadorian-Latin American thread to the household and to the wardrobe. The couple split time between Manhattan, Miami, and Ecuador, and the Latin American pieces, including handwoven straw, embroidered cotton blouses, and the lightweight wool pieces produced in the Andes, have entered the rotation in ways that have nothing to do with the fashion calendar.

JoJa Activewear, 2020 onward

The activewear and loungewear segment of her off-duty wardrobe is mostly JoJa, the brand she co-founded with Josephine Skriver in April 2020. JoJa runs a tight DTC line of leggings, sports bras, and lounge basics in muted neutrals, and Tookes has used the product herself as personal-wardrobe staple from launch onward. Outside JoJa, the rotation includes Alo Yoga and Vuori for the matched-set loungewear days and Lululemon for technical workout pieces.

The category is more important to her actual daily wardrobe than her runway career would suggest, because the model schedule across the past decade has run on training, travel, and recovery as much as on shoots. The JoJa pieces are designed by people, including her, who know what gets worn six days a week, and the result reads less like an endorsement deal than like an honest extension of her own closet.

For the wider partnership context, our Josephine Skriver fashion campaigns profile covers Skriver's parallel work, including the JoJa side of her career.

The post-2023 maternity rotation

Tookes gave birth to her daughter Mia Victoria in September 2023, and the wardrobe shifted in predictable ways through the maternity and postnatal stretch. The denim base widened to include high-rise stretch options. The Manhattan layer leaned heavier on Khaite and The Row coats that worked over a changing silhouette. The JoJa lounge pieces became the daily wardrobe through the first six months, which the brand itself referenced when it expanded its sizing and waistband options in 2024.

She returned to the runway for the October 2024 Victoria's Secret Fashion Show in Brooklyn at around thirteen months postpartum, and the off-duty wardrobe has settled back into roughly the same rotation it ran on pre-pregnancy, with slightly more attention to comfort and slightly less to spectacle.

What the wardrobe tells you about her cohort

Among the 2015 Angel cohort, Tookes has one of the more disciplined off-duty wardrobes. Elsa Hosk runs a more directional, fashion-forward street look. Stella Maxwell leans editorial. Romee Strijd has built her wardrobe around content production and minimalist Scandinavian references. Tookes is closer to Lily Aldridge's discipline: the same pieces in rotation, edited carefully, with personal coding that does not chase trend cycles.

The discipline is what makes it work commercially. Her Calvin Klein contract has run continuously since 2014. Her Lancôme deal has held since 2017. Both brands have used her partly because her own wardrobe stays consistent with the image they are buying. There is no contradiction between the off-duty pictures and the campaign work, which is rarer than it should be at her tier.

For the wider 2015-cohort context, our Romee Strijd signature runway era profile, Stella Maxwell signature runway era profile, and Behati Prinsloo signature look profile cover the parallel wardrobes built by the same Angels class, each at slightly different ends of the casual-to-editorial spectrum.

The shorter version, for anyone trying to build a wardrobe along similar lines, is that Tookes's off-duty look comes down to four working pieces: vintage Levi's, a clean white tank, one good coat or jacket from a contemporary luxury house, and one trusted flat-or-sneaker. Everything else rotates around that base.